For the 31st Annual Bug Fair, I refreshed the logo and developed key art that was extended across digital banners and merchandise. The visual system needed to be bold and accessible enough to appeal to a broad public audience while remaining consistent with the museum's institutional identity. The challenge was representing the diversity of insects in a single cohesive image. I used a mandala-inspired layout to bring the different species together into one symmetrical composition. The creative effort was a success, attracting over 13,000 visitors.